Marketing Our Schools

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I have been working to grow as an educator and grow my school in this area throughout the past year. In today’s world I cannot help but think that we must take advantage of social media to effectively market our schools in the positive light that they deserve. By tweeting, blogging, and using a variety of other apps we can quickly share with parents what is happening in the classroom almost in live time. Parents are able to share in their children’s experience. We have to capitalize on this.  Here are a few that I have started using; please share what you are using in your school.

Twitter: I tweet what is happening in classes, events to come, and live from events. I have made the decision to have two different twitter accounts. I use one for my “home account” and as my PLN and other things. The other one I use exclusively to tweet as a school administrator. Not everyone does it this way, but this is what is working for me.
Yapp: I post the school calendar on this free app; parents can download it and have access to the school calendar from their phone
SchoolCollabo: This is a private blogging site that parents from our school created, but they market it all over; it allows teachers to blog to about their classrooms as well as post their volunteer needs so that parents can sign up right there; then our front desk PA has access to that and pulls the volunteer list each morning to know who is allowed in the building; our principal blogs to teachers and only they can see that blog; she blogs to the community and they can see that blog; it’s nice because this is private so posting pictures isn’t an issue for some parents.